As anyone who has followed my blog probably knows, there are no ads. No banners. No AdSense. No clickbait.
I don’t accept advertising nor do I often pass along information from others. Sadly, as Dan Meyer explained many years ago, many people make many dollars from those clicks, and I think that educators and parents want a website they can trust. So, I don’t do sponsored posts or the like.
Every once in awhile, however, something comes along that I think is legit: the people running it are working to support teachers and students, they engage in genuine education reform or improvement, and/or the message resonates loudly enough that –even if they take ad money or are directly selling a product — I am willing to share their wares.
As it happens, this past week, three sites came my way that fit this “every once in awhile” phenomenon. I will share a bit about each here:
First, I was contacted by Herrie Coralde at BestSchools.com about the possibility of sharing information for students about, as you might guess, the best schools that offer online degree programs. Many sites, like the ones Dan mentioned in his blog post, create these guides or portals with the intent that someone will click from them to the online program and they get a kickback.
Not so with Best Schools. As they note on their About page, they exist for two reasons:
The first reason is simple: there are too many online programs out there. It’s impossible to keep track of the industry’s growth. And if you turn to Google for help, you’ll see a glut of for-profit schools. It’s hard to know what’s legit and what’s not.
The second reason is more complicated, and it’s the reason why we started BestSchools.com. The existing ranking systems aren’t anywhere close to perfect. They look at metrics like graduation rates and extrapolate them into a ranking. While graduation rates can be a telltale sign of a high quality school, metrics like that don’t tell the whole story.
Moreover, they offer many articles that tell this broader story about online education such as Kristen Hicks’ (no relation) “For-Profit Colleges: What Every Student Should Know.” After providing a list of pros and cons for these types of schools, she advises the reader:
In short, if for-profit colleges continue down the path they’re on now, they may not have much of a future. But if they evolve to better meet the needs of current students and appease the governmental powers currently challenging them, they may just weather all the current storms…
Do your research. Don’t just listen to what a representative from a college has to say, get online and see what else you can find about the school you’re interested in.
Overall, I appreciate the way that BestSchools does their research and presents their findings. For instance, and not just because they pick my employer, CMU, as #1 in the state, they provide an overview of the state’s programs and then dig in to the top 10.
Overall, BestSchools.com appears to be legit and I appreciate having a balanced, research-based team looking at the many options available for online learning. So, finding two in one week was quite interesting, as I will share next.
The second query I received came from Lauren Ford at Online Masters Program. Again, I did some looking around on their site, and found their About page compelling, too. Given my criteria for such sites, listed above, I noticed two things about their page work:
Are you affiliated with the programs featured?
OMP.org is an independently run site. We are not affiliated with any master’s degree programs or schools. None of our links to particular programs or schools are sponsored. These programs were chosen because we regard them as some of the most reputable graduate schools.
How do you make money?
All money made through our site is done so via 3rd party advertisers and affiliates. All ads found on this site, be they banners or forms, are labeled as such. The material we produce ourselves and the tools we offer are all ad-free and 100% free to access. We will never require visitors of our site to use or endorse advertised or affiliated content.
So, fair enough. They are clear about their advertising policy, and I appreciate it. More importantly, they provide a good deal of information for each program, as evidenced here by this entry for CMU’s masters in education.
The site includes public, private non-profit, and private for profit listings and the reviews are written, like BestSchools.com in a balanced, research-based way. Their data comes from the Bureau of Labor and Statistics, U.S. Department of Education and the Database of Accredited Postsecondary Institutions and Programs.
Again, this makes for a very thorough and useful site as someone begins to review online programs. Of course, there are other ways for teachers to get online, too, and this third resource shows how.
Start Blogging Online
I began blogging in 2009 – and since then I’ve managed over 20 blogs, some with 200,000 visitors. I started getting tons of questions about blogging from people all over the world, so I thought it’d be a great idea to pack all that information onto one site where I could share it with everyone.
In doing so, he has created a robust website with a clear approach, a clean design, and usable tips. For instance, the screenshot below shows step two in his step-by-step guide. You can see the clear advice, the helpful links, and (just barely at the bottom) a helpful graphic. Most of the resource pages on his site are designed like this.
He is also very clear about how he earns money from his affiliate marketing program, but that is not the heart of his work. He adds “Don’t get me wrong, it’s not because I want to make money from you. It’s mostly to keep my site up and running so I could provide you with the latest blogging tutorials, guides and strategies in the blogging niche.”
Overall, Mike’s work is smart, concise, and useful. Probably his most relevant page for educators is “Blogging in the Classroom,” followed closely by his “What is a Blog?” resource. In particular, I could see using that document as a great way to talk about audiences, purposes, and genres for blogging, not just for using blogs (ala Bud Hunt).
So, there you have it. Three coincidentally timed contacts in the past week, all of which have led to useful resources that I may have not otherwise considered. Please let me know if you check these resources out and what you think by leaving a comment below or following up with me on Twitter.
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