Notes on “Identity Interface: Rhetorical Analysis, Graphic Design, and Comics”

Notes from another CCCC session that I found engaging. In this session, the presenter spent a good deal of time thinking about design from the standpoint of a writing teacher, and I found her angle on it informative. In particular, I found her categories of balance, unity, gestalt, and hierarchy a more nuanced way of talking about the Robin Williams principles of contrast, repetition, alignment, and proximity. I hadn’t really thought about using Homestar Runner for a writing assignment, but now I might.

Here are some notes:

Chandra Lewis-Qualls – “Identity Interface: Rhetorical Analysis, Graphic Design, and Comics”

  • Intro
    • How is identity created in online comics, analyzing with graphic design theories
    • Her subject position: I am a feminist rhetorician interested in visual design and communication, deeply immersed in gaming
  • Graphic Design
    • Mildred Friedman — “Graphic design is an art form that depends for its efficacy on the degree to which words and images communicate a coherent message.”
    • You get the effect of the intent based on what isn’t explicitly evident
  • Why Use Graphic Design?
    • By focusing on design strategies, we can discern alternate ways to shape idetity online
    • Graphic design has a longer history that visual rhetoric and insights from the field could prove valuable
    • It opens up conversations between academics and designers
  • 1964 “The First Things First Manifesto”
    • Graphic design has a long history of critique and wanted to point out the fact that design is not neutral and has value; they were pushing against the consumer and material aspects of graphic design and wanted to share their thoughts on it
  • New Media Analysis
    • Cheryl Ball has suggested that we need to analyze “the semiotic elements [of new media]”
    • New Media critics often look at five major design features and ignores the sub-texts of design
  • Graphic Design Components
    • Balance — controlling the negative space, creating visual interest
      • How are the elements arranged?
      • What effect does this have on the composition as a whole?
    • Unity — creating harmony with a color, shape, or typeface
      • What are the elements that create unity in this piece?
    • Gestalt — the combination of elements create an idea or message that isn’t explicit, but is an underlying argument in the design
      • What is the opinion underlying the design
    • Hierarchy — dominant element in the design of various levels of interest
      • How to create interest
  • Branding and Identity
    • Multiple experience with the product
    • Created through advertising, design, and media
    • A symbolic embodiment of the product
    • Creates associations and expectations
    • Includes explicit logo, fonts, color schemes, etc
  • Focus on web comics
    • Try to create an embodied experience for the characters
    • Homestar Runner.com
    • Irreverent surreal humor
    • Strongbad’s identity
    • Types answers to visitors and is very sarcastic
  • Using these concepts in class
    • How do you visually convey your identity online (ethos)
    • Freshmen create a MySpace page
    • Upper level students create a digital portfolio to represent their work

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