Notes on “Identity Interface: Rhetorical Analysis, Graphic Design, and Comics”

Notes from another CCCC session that I found engaging. In this session, the presenter spent a good deal of time thinking about design from the standpoint of a writing teacher, and I found her angle on it informative. In particular, I found her categories of balance, unity, gestalt, and hierarchy a more nuanced way of talking about the Robin Williams principles of contrast, repetition, alignment, and proximity. I hadn’t really thought about using Homestar Runner for a writing assignment, but now I might.

Here are some notes:

Chandra Lewis-Qualls – “Identity Interface: Rhetorical Analysis, Graphic Design, and Comics”

  • Intro
    • How is identity created in online comics, analyzing with graphic design theories
    • Her subject position: I am a feminist rhetorician interested in visual design and communication, deeply immersed in gaming
  • Graphic Design
    • Mildred Friedman — “Graphic design is an art form that depends for its efficacy on the degree to which words and images communicate a coherent message.”
    • You get the effect of the intent based on what isn’t explicitly evident
  • Why Use Graphic Design?
    • By focusing on design strategies, we can discern alternate ways to shape idetity online
    • Graphic design has a longer history that visual rhetoric and insights from the field could prove valuable
    • It opens up conversations between academics and designers
  • 1964 “The First Things First Manifesto”
    • Graphic design has a long history of critique and wanted to point out the fact that design is not neutral and has value; they were pushing against the consumer and material aspects of graphic design and wanted to share their thoughts on it
  • New Media Analysis
    • Cheryl Ball has suggested that we need to analyze “the semiotic elements [of new media]”
    • New Media critics often look at five major design features and ignores the sub-texts of design
  • Graphic Design Components
    • Balance — controlling the negative space, creating visual interest
      • How are the elements arranged?
      • What effect does this have on the composition as a whole?
    • Unity — creating harmony with a color, shape, or typeface
      • What are the elements that create unity in this piece?
    • Gestalt — the combination of elements create an idea or message that isn’t explicit, but is an underlying argument in the design
      • What is the opinion underlying the design
    • Hierarchy — dominant element in the design of various levels of interest
      • How to create interest
  • Branding and Identity
    • Multiple experience with the product
    • Created through advertising, design, and media
    • A symbolic embodiment of the product
    • Creates associations and expectations
    • Includes explicit logo, fonts, color schemes, etc
  • Focus on web comics
    • Try to create an embodied experience for the characters
    • Homestar Runner.com
    • Irreverent surreal humor
    • Strongbad’s identity
    • Types answers to visitors and is very sarcastic
  • Using these concepts in class
    • How do you visually convey your identity online (ethos)
    • Freshmen create a MySpace page
    • Upper level students create a digital portfolio to represent their work

Author: Troy Hicks

Dr. Troy Hicks is a professor of English and education at Central Michigan University. He directs both the Chippewa River Writing Project and the Master of Arts in Educational Technology degree program. A former middle school teacher, Dr. Hicks has authored numerous books, articles, chapters, blog posts, and other resources broadly related to the teaching of literacy in our digital age. Follow him on Twitter: @hickstro

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